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innocent
Offline, On Purpose | innocent unplugged

innocent unplugged was a digital detox festival created in response to the growing pressure to stay constantly connected. As Creative Director, I helped define what the festival needed to stand for and worked with teams from concept through to live delivery to bring it to life. From brand and experience design to on-the-ground execution, I stayed closely involved throughout planning and production, ensuring the experience felt coherent, considered and true to innocent. The result was a weekend that translated the brand’s values into shared, offline experiences, balancing creative ambition with the realities of delivering a live event in the woods.

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