KATIE ROSEN

For over 20 years, I’ve shaped category-defining brands across FMCG, tech, culture and sport – including Gousto, innocent drinks, The Football Association, Wembley Stadium and the Natural
History Museum.

 

Today, my work focuses on leading in-house creative teams and partnering with agencies to build brands that connect emotionally and perform commercially across packaging, TV, digital and social. Recognised by industry awards and, more importantly, by measurable growth, the work is driven by a simple principle: creative that builds emotional connection and commercial performance – work that moves hearts and numbers.

 

Building high-performing teams and turning insight into ideas that travel confidently across channels, audiences and cultures sits at the core of what I do. The teams I’ve built have been recognised externally, including Creativepool Brand Team of the Year for innocent (2018) and Creativepool’s Best In-House Brand Team for Gousto (2023).

 

People-first leadership underpins everything: investing deliberately in creative talent and diverse, high-trust teams that raise standards and build capability for the long term. Alongside executive leadership, I mentor creative leaders and judge for The Inspiring Women Awards and The Roses Awards.

 

Food, football and a fossil (or two). I’ve worked on some of Britain’s most recognisable brands and I’m just getting started.