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Gousto
Steal the Show | ATL Platform & Campaign

Steal the Show repositioned dinner as the headline act of the evening, reclaiming attention from the TV screen and putting food back where it belongs, centre stage. Delivered in partnership with Mother and the in-house team, I led the creative from brief through to delivery, staying hands-on to ensure the platform carried clearly and confidently across every channel. The strength of the idea was its flexibility. It launched with a period drama TV ad, followed by a courtroom sequel, and extended into Gousto Presents executions for DRTV and radio, each format treating the same core thought in a different way. Over 1,000 assets were delivered across TV, OOH, social and emerging platforms, maintaining coherence while allowing the creative to adapt and evolve. The sustained approach helped turn around marketing performance, driving a 14-point uplift in spontaneous awareness among Confident Adventurers, record brand highs and meaningful gains in consideration.

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