KATIE ROSEN

Gousto
Give It Some | ATL Platform & Campaign

Give It Some marked the beginning of Gousto’s partnership with Mother and a decisive shift from functional to emotional marketing. Launched during Covid, and off the back of Gousto’s first full year of profit, the campaign deepened brand connection and showed that whatever your taste, there’s something for you at Gousto.
I led the creative across agency and in-house teams end-to-end, remaining hands-on from brief through to delivery as the campaign scaled across TV, OOH, radio, social and Spotify. Shot remotely in Argentina and amplified through bold physical takeovers, it established a more energetic and expressive tone for the brand, one that felt optimistic at a time when people needed it most.