KATIE ROSEN

At a time of strong growth across Europe, innocent Juice campaigns, including Rooftop Breakfast with Mother, reinforced the brand’s core cues of freshness, natural ingredients and quality. With France as the lead market, I guided the creative across agency and in-house teams, ensuring the work scaled confidently while retaining the warmth and optimism at the heart of innocent. From early development through to production, I was present on shoots to protect tone and performance and keep the work unmistakably innocent.