KATIE ROSEN

Dinner Peace marked a major multi-channel ATL relaunch for Gousto, establishing a refreshed and scalable brand platform designed to power growth across TV, radio, digital and DRTV. I led both agency and in-house teams end-to-end, working hands-on from brief through broadcast to set the tone and ensure the platform carried clearly and confidently across channels.

 

When budget pressures emerged, I moved creative and production in-house, backing the team to deliver OOH internally for the first time on a major ATL campaign. The shift saved over £225,000 and significantly elevated the in-house team’s role in large-scale delivery. The campaign delivered record IPSOS diagnostics (53% unique, 52% brand fit), joint #1 purchase intent (83%) and category-leading likeability, proving that ambition and commercial discipline can work hand in hand.