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Global Executive Creative Director. Brand transformer. Builder of brilliant teams.
innocent
From Sweet to Savoury | ATL & BTL Campaign
innocent’s first move into savoury drinks marked a significant shift for the brand, with Gazpacho launching in France as a new format for innocent. I worked with Mother on the first TV ad, before guiding the internal team to develop a wider suite of TV ads, bumpers and a full campaign for the French market. My role was about keeping the work honest and on brand – celebrating what’s in the bottle, from fresh vegetables to sunshine and supporting the journey from early ideas through to filming and delivery.
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