Global Executive Creative Director. Brand transformer. Builder of brilliant teams.
The Football Association
England Elevated | Brand & Campaign Development
The evolution of the England brand marked a particularly significant moment for The FA, coinciding with the introduction of a major new partnership with Nike. The partnership marked a step change in commercial scale and creative ambition, elevating how England showed up across every channel. I led the development of a refined and unified England brand expression designed to capture national pride while remaining contemporary and commercially powerful. Working closely with senior stakeholders and Nike, my role focused on aligning creative direction across campaigns, retail, matchday experiences and partner activations, ensuring consistency at scale and elevating the creative standard during key tournament moments at Wembley.
